The Best Global Brands 2019 has just concluded and the folks from Mercedes-Benz definitely has something to shout about as they took eighth place yet again in the list of the best brands in the world. According to the list, they’re the only European car manufacturer to be included in the top 10 list and just one step behind Toyota, the only other car brand in the top 10.
According to Bettina Fetzer, Head of Marketing at Mercedes-Benz Cars, “We are proud to have achieved 8th place in the ‘Best Global Brands 2019’ again, with a further increase in our brand value. This is a magnificent achievement by the entire Mercedes-Benz team – and by this, I mean every individual who strives for the success of our brand on a daily basis. This result is both a confirmation and an incentive. Alongside the best products and services for our customers, we are developing Mercedes-Benz into a sustainable luxury brand – after all, the star is our most valuable asset.”
In terms of brand value, Mercedes-Benz saw an increase of about five percent which totals to an astonishing 50.832 billion US dollars. That’s an amazing RM212.757 billion big ones for us here in Malaysia. These figures were meticulously calculated by US brand consultancy, Interbrand who’s also in charge of coming up with the list for the Best Global Brands.
Through sheer determination and hardwork, Interbrand assessed the 100 most valuable brands in the world according to three aspects
- Financial performance of the brand’s products or services
- Role of the brand in the buying decision process
- Strength of the brand with a view to safeguarding the future revenue of the company
To check out the complete list of the Best Global Brands 2019, click HERE.
