We’re into the month of October, starting off the final quarter of the year. It’s a period when car companies will be looking at how to clear their stocks before the year ends and prepare for new challenges in 2020.
For Proton, there must be a very upbeat mood running through the company as sales have been on an upswing. Another major milestone was achieved at the end of September when the company exceeded its total sales volume for 2018 within the first three quarters of 2019. With 70,330 units (including exported units) delivered so far this year, the sales volume is 8.6% higher compared to the 64,744 units delivered for the whole of last year. And there are still 3 months of sales to go…
Highest market share in 66 months
With 8,934 units (inclusive of exports) delivered in September 2019, Proton achieved a growth rate of 97% over the 4,524 units in the same month last year. By the company’s own estimation (pending official data from the Malaysian Automotive Association), it would have a market share of 20.2%, which suggests stronger sales growth that rival brands. The figure is a 66-month high for the brand and helps to increase its year-to-date market share to an estimated 15.8%.
Proton Saga leads in A-segment sedan class
The Saga used to be Malaysia’s bestselling sedan and being displaced was something Proton did not take lightly. Major revisions were made for the 2019 model – including a change in the automatic transmission type – and it’s clear that the buying public likes what has been done as over 20,000 bookings have been received since it was launched.
Click here for driving impressions of the 2019 Proton Saga
Proton reports that, during the month of September, it delivered 3,994 units nationwide and that’s the highest number of monthly deliveries for a Proton model in 2019. The company believes the number places the Saga at the top in the A-segment sedan category in Malaysia. The last time the Saga was No. 1 in this category was around 3 years back.
Extras for X70 customers in October
Based on its estimation, the X70 SUV has also maintained its position as the leading SUV in its class. To celebrate its performance this year, Proton is offering additional benefits to customers who purchase a unit in October. On top of the standard 5-year free labour service, 5-year unlimited mileage warranty and 5-year Internet data packages already included with every unit, there will also be a subsidised insurance package and overtrade incentive worth up to RM2,000.
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Visit www.proton.com to locate a showroom in Malaysia to view/test-drive/buy a new Proton