Flanked by classic Pininfarina-designed cars and inspired by Pininfarina’s purity of design and engineering elegance, Automobili Pininfarina recently presented the Battista hypercar and the company’s future vision for luxury electric cars at the Monterey Car Week in California.
Besides the presentation by CEO Michael Perschke of the Battista with its enhanced front design and his strategy for the brand moving forward, Design Director Luca Borgogno also treated guests to a preview of the PURA Vision design model. It was an inspirational view of the aesthetics of a future pure-electric Luxury Utility Vehicle from the Italian marque.
PURA Vision shows the future
“PURA Vision blends design themes which Battista Pininfarina himself made famous in creating some of the most revered and beautiful sportscars in history. Yet it is absolutely an insight into our future; a luxury vehicle like no other and once again designed to deliver thrilling EV performance,” said Borgogno.
“89 years of Pininfarina designs and creation of some of the world’s most beautiful cars will inspire everything Automobili Pininfarina offers to clients in the future.”
Luca Borgogno, Design Director, Automobile Pininfarina
The Battista joined a parade of iconic Pininfarina-designed cars in a display of automotive beauty unique even to the rarefied atmosphere of Monterey Car Week. Designed and to be hand-built at Pininfarina’s headquarters in Italy, the Battista took its place amongst past classics from the famous carrozzeria during a 4-hour drive from Pebble Beach.
Battista gets refinements
Displaying a new enhanced front end for the first time in North America, recently sculpted following wind tunnel testing and final design refinements, the Battista represented Automobili Pininfarina’s exciting future. Cars led by the legendary Lancia Rally 037 reminded the audience of what Pininfarina has established since 1930: a reputation for designing many of the world’s most desirable and beautiful cars.
The Automobili Pininfarina team now returns to Italy to continue testing and development of the 1,900 ps Battista under the management of Development Driver Nick Heidfeld and Sportscars Director Rene Wollmann. Meanwhile, the Battista show cars head to the UK for the Salon Prive event and to Hong Kong to begin the launch programme for the Asia-Pacific region.
