Sometime in the third quarter of 2019, Honda will deliver its 900,000th vehicle in Malaysia. It’s a significant milestone for the brand which has been a household name among Malaysians for decades and Honda Malaysia intends to celebrate the milestone in a big way.
The campaign with its tagline ‘Terima Kasih 900K’ was launched last month and builds the momentum towards achieving the milestone. Today, the company announced a collaboration with three major brands – Astro Radio, Tealive and unifi – on the ‘Road to 900,000th Unit Milestone’.
The ‘Road to 900,000th Unit Milestone’ campaign will see lucky Malaysians driving home 9 new Honda models. Three of the models will be given away to participants in contests organised by Astro Radio, Tealive and unifi.
Collaboration with homegrown brands
”The collaboration with these homegrown brands is a first for Honda Malaysia and will offer more value to Malaysians. We are very excited about this campaign as it provides an excellent opportunity to reward Malaysians for their unwavering support. It is a gesture of appreciation for the customers’ trust that has helped make each of these brands, including Honda, a sought-after brand in Malaysia,” said Honda Malaysia’s Managing Director & CEO, Toichi Ishiyama.
“I am pleased to note that we have been receiving encouraging participation in the ‘Road to 900,000th Unit Milestone’ Campaign. We believe this campaign will further elevate the Joy of Owning a Honda car for our customers,” Mr. Ishiyama added.
Honda Malaysia today also announced the campaign’s first lucky winner who will be driving home a Civic 1.5 Turbo. The announcement was made at a ceremony held at a Honda dealership in Kelantan. The winner, Mohamad Adib Fida’iy bin Mohamad Hanapi, will receive his car during the campaign’s Grand Event at the end of September 2019.
How to participate
Eight Honda models are still up for grabs in the campaign which all 90 Honda sales dealerships in Malaysia are participating in. Participation can also be done through the ‘Road to 900,000th Unit Milestone’ campaign nationwide tour which started in East Malaysia and will move throughout Malaysia this month and next month. The locations are listed at www.honda.com.my as well as the Honda Malaysia Facebook page.
To participate in the campaign, customers can register their details through a QR code or visit the campaign’s website before taking part in the activities or contests to earn giveaway tickets. The more tickets collected, the higher the chance to win the Honda models! To register or to get more information, visit honda.com.my/microsite/900k .
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