BMW Malaysia has partnered up with Childline Foundation for their fifth BMW Safety 360° Programme where they are focused on raising awareness child safety and protection. They’ve launched ‘From Day One’ campaign to advocate the use of child car seats, starting straight from newborns.

As part of the campaign, BMW Malaysia and Childline Foundation are also sharing key information parents should know (in the video, below) to keep their children safe during their travels this Balik Kampung season.

As part of the campaign, BMW Malaysia together with the support of Chicco Malaysia will hand out a brand-new child car seat to the first six babies born on Father’s Day at Hospital Putrajaya. These lucky parents will also be educated on travel safety by Childline Foundation’s passenger safety consultants.

These include the right criteria for choosing a child car seat, proper methods for installation, as well as the lifecycle of a child car seat. BMW Malaysia’s initiative goes hand in hand with the government’s plan to make the use of car seats mandatory by the year 2020.

According to Harald Hoelzl, Managing Director of BMW Group Malaysia, “Since 2015, the BMW Safety 360° Programme has aspired to advocate safety values to keep drivers, passengers and road users safer on our roads. With ‘From Day One’, we want parents to realise the urgency of protecting their babies from the moment they leave the hospital. We also hope to educate them on the correct installation and usage of child car seats.”

“This festival season – whether during Hari Raya or the Kaamatan and Gawai Festivals – we want to remind all parents traveling on the road, whether short or long distance to make sure their children are in the right child car seat. This is as important as ensuring we have our seat belts on too, ensuring everyone is safe on the road for the festivities.” said Harald.