The new Mercedes-Benz A-Class – it really is like a gadget on wheels and according to MBM happens to be “the most anticipated launch in the automobile industry for Malaysia in 2018”. Presented in two variants, the Mercedes-Benz A 200 and A 250 retains its urban hunter appeal with its intuitive digital user experience and an uncompromisingly dynamic design. Here’s the launch gambit plus walkaround video of the new A-Class!

“The new Mercedes-Benz A-Class marks a new episode on a revolutionary journey into the digital era of the automobile. This gadget-like car redefines functionalities with an intuitive approach and underlining the lifestyle element making it the ultimate must-have item,” said Mark Raine, Vice President, Sales and Marketing, Mercedes-Benz Malaysia (below).

Connected. Intuitive. Digital.

The infotainment of the all new A-Class is the first Mercedes-Benz model to feature the new, state-of-the-art Mercedes-Benz User Experience (MBUX). A unique feature of this multimedia system is its ability to learn thanks to artificial intelligence. The system also recognizes and understands almost every sentence occurring in the infotainment functions and vehicle operation. MBUX can be individualized and adapts to suit each user individually. The touchscreen is part of the comprehensive MBUX touch-control concept – a triad consisting of the touchscreen, touchpad on the centre console and touch control buttons in the steering wheel.

To further provide its drivers a holistic user experience, MBUX is equipped with its intelligent voice control with natural language comprehension which can be activated by the words, “Hey Mercedes”. This intelligent language assistant supports numerous infotainment functions such as destination input, phone call, music selection, as well as climate control and lighting. The system is said to be intelligent as it recognizes and understands sentences from the fields of infotainment and vehicle operation.

Progressive. Sporty. Avantgarde.

The design of the new A-Class is a combination of uncompromisingly dynamic design and an intuitive operating concept. The purist, surface-accentuating design of the new A-Class is the next step in the Mercedes-Benz design philosophy of Sensual Purity. The exterior of the new A-Class stands for sportiness, dynamism and emotion. The progressive front design with a low bonnet, flat LED headlamps with chrome elements and torch-like daytime driving lamps ensures an emotionally appealing and alluring appearance. All these gives the new A-Class a shark-nose like look.

Modern. Exclusive. Contemporary.

The interior design of the new A-Class is, on the other hand, a revolution from within. It is completely redefined with its modern, avantgarde look, revolutionising the compact class from the inside with a new feeling of spaciousness. Both, the Mercedes-Benz A 200 and A 250 also come with high-resolution Widescreen Cockpit with touchscreen control, setting new standards in the segment. It is featured with an all-digital instrument display which can be switched to different styles from “Classic”, “Understated” or “Sport” mode complementing the turbine-look air-vents and leather multifunction sports steering wheel.

Unrivalled. Innovative. Intelligent.

For the first time, the A-Class also comes standard with the KEYLESS-GO function, enhancing the convenience and comfort in its daily use. Underlining its sporty look, the LED high performance headlamps with its unmistakable, distinctive look provide now even more safety at night and illuminates the road ahead better than conventional headlamps and provide a daylight-like light colour which is easy on the eyes and illuminate the road ahead precisely and brightly.

The new A-Class also comes with a class-leading safety and assistance systems such as the Active Parking Assist which assist the driver when searching for a parking space and when entering or leaving a parallel or end-on parking spaces. It manoeuvres the vehicle into the selected parking space and back out again.

With the generation change, the new A-Class now comes with 64 colors for the ambient lighting. Besides the increase in color variety, the ambient lighting colors are composed into ten color worlds, allowing an avant-garde lighting display with spectacular color changes. The color worlds can be matched to the different styles of the widescreen display when required, creating a harmonious overall impression.

Redefined. Dynamics. Performance.

Besides its good looks, the new A-Class models are powered by new efficient and powerful engines. The A 200 Progressive Line is also equipped with a 1.3-litre inline turbocharged 4-cylinder petrol engine rated at 120 kW/163 hp with the 7G-DCT dual-clutch automatic transmission. The A 250 AMG Line, on the other hand, is equipped with a 2.0-litre turbocharged 4-cylinder petrol engine rated at 165 kW/224 hp with the 7G-DCT dual-clutch automatic transmission. Both, the A 200 and A 250 is also equipped with the four DYNAMIC SELECT transmission modes “Eco”, “Comfort”, “Sport” and “Individual”.

“The new Mercedes-Benz A-Class is a revolution, offering a level of quality and luxury never seen in this class before. It will be the forerunner of the compact car range, rejuvenating our brand as the most desirable luxury lifestyle brand. This progressive A-Class reinterprates our definition of Modern Luxury with the Mercedes-Benz User Experience which is activated by the command, “Hey Mercedes”,” concluded Mark.

The new Mercedes-Benz A-Class range and data at a glance:

The New A-Class. Just Like You.

• Mercedes-Benz Malaysia introduces with the new A-Class, the next generation of compact cars. Retaining its youthful and dynamic character, the Mercedes-Benz A-Class redefines modern luxury and revolutionises the interior design.
• The all-new and state-of-the-art Mercedes-Benz User Experience (MBUX) elevates the connection between car and driver to a personal level. The cockpit with a high-resolution media display with touchscreen control, digital instrument cluster, intelligent voice control and natural speech recognition as well as the touchpad in the center console is a revolutionary journey into the digital era of the automobile.
• With an exciting and progressive new design like the shark nose-like look on the front and turbine-look air-vents, the new A-Class has redefined its modern, exclusive and contemporary look.
• With highlights like the 64-colors ambient lighting, Intelligent Drive features as well as the KEYLESS GO function and multifunction sports steering wheel, the new Mercedes-Benz A Class is available as the A 200 Progressive Line and A 250 AMG Line, respectively for RM227,888 and RM263,888.

“We designed the Plan A. Just for you” – Mercedes-Benz Malaysia.

The new A-Class redefines modern luxury in the compact class and ushers in new era in technological connectivity. So does the financing, discover the Plan A financing by Mercedes-Benz Financial – the all-in-one financing plan that offers financing, insurance and service packages. Enjoy lower monthly instalments, guaranteed future value of your car, flexible end of agreement options, and a wide range of insurance products plus meticulous service packages that are conducted by trained and experienced technicians using genuine spare parts.

The Plan A financing starts from RM1988* and comes with a variety of packages. Just choose a financing package that suits your need and we will take care of the rest. Now for a limited time, all Plan A financing contract comes with a complimentary 1^st year Tyre and Rim Insurance.  Perfect for individuals who seeks value with unrivalled benefits and peace of mind. Campaign ends on December 31, 2018.

Monthly instalment above is calculated based on a 3 years tenure and downpayment of approximately 22%. The A+ Package MB genuine accessories comes with spoilers, side skirting and alloy wheels. For more details call 1-800-88-1133. Terms and conditions apply.

Mercedes-Benz Financial – A Daimler Financial Services Brand. The financial services provided by Mercedes-Benz Services Malaysia Sdn Bhd are regulated by the provisions of the Financial Services Act 2013. Mercedes-Benz Services Malaysia’s operations are not within the regulatory purview of Bank Negara Malaysia.

*Terms and conditions apply.