Volkswagen Passenger Cars Malaysia (VPCM) has launched the ‘JOIN’ range, a special edition model line-up targeted to customers wishing to stand out from the crowd. The ‘JOIN’ range is an accessory package available on Volkswagen’s core models, the Polo, Vento Comfortline and Highline, Tiguan Highline and Passat Comfortline. ‘JOIN’ accessories include side scuff plates, rear spoiler, trunk garnish, VW Tint, and a list of other exclusive add-ons worth up to RM12,000, depending on the model.
Erik Winter, Managing Director of VPCM (above) said that the ‘JOIN’ range further reaffirms Volkswagen’s commitment to provide a wide variety of products to the Malaysian public. “Whilst our core models are popular on their own, we believe customers are also looking out for an extra touch of exclusivity on their cars. The introduction of the ‘JOIN’ range, and other special edition models is something we are actively doing in our bid to offer to our customers these options with value-added benefits.” (More details on each of the ‘JOIN’ models below after the photo gallery)
In conjunction with the unveiling of the ‘JOIN’ range, Volkswagen and Lazada Malaysia are once again collaborating to offer a special deal for the Malaysian public. 25 units of JOIN models will be exclusively available on Lazada beginning 12th October 2018 until the 30th of October. Customers need only pay the retail price of the car to receive the ‘JOIN’ accessory package for free.
To make a booking, customers are required to pay a booking fee of RM799 (for the Polo JOIN and Vento JOIN), or RM1,699 for the Passat Comfortline JOIN and Tiguan JOIN via Lazada Wallet, credit card or online banking, after which they will receive a call from a Volkswagen representative for arrangements on the preferred dealership and to complete the registration and delivery of the vehicle. Those interested to purchase any models with the ‘JOIN’ package may visit https://www.lazada.com.my/shop/volkswagen-passenger-cars-malaysia/ to find out more. “We were delighted to have pushed boundaries and make history with our collaboration, when 12 units of the special edition Beetle was sold out in 20 minutes on Lazada last December. This proves that customers, while more discerning than ever, are receptive towards buying big-tickets items online.,” said Erik Winter.
CEO of Lazada Malaysia, Christophe Lejeune (above, left) added, “Lifestyles are changing due to digital commerce, with more people becoming comfortable to shop for what they need online. The sell-out performance of Volkswagens special edition Beetle last year during 12.12 is a testament to that. 1 out of 4 of the 20 million Malaysians online visited Lazada at least once in September, and we are confident that this number is set to grow even further. We are excited to be working once again with VPCM in pushing the boundaries of online shopping, with even bigger things in store for the future.”
The launch of the ‘JOIN’ special edition range was held in conjunction with Volkswagen Fest 2018, which takes place from the 12th till 14th October at the Setia City Convention Centre in Setia Alam. A celebration of all things Volkswagen, visitors can enjoy exclusive offers on new and pre-owned Volkswagen models, as well as a variety of activities for the family such as food trucks, busker performances, an outdoor movie screening (12th October), and an open-air concert (13th October).
At the same time, Volkswagen Passenger Cars Malaysia (VPCM) also launched the “Volkswagen Cares” customer loyalty program. The launch was aptly held in conjunction with Volkswagen Fest 2018, which will see Volkswagen fans from all walks of life celebrating their love for the brand over the course of three days starting today. The core of the Volkswagen Cares philosophy is the commitment to care and provide the best for Volkswagen customers. Key to this initiative is the Volkswagen Cares mobile application, an aftersales-led initiative using a new platform for the brand to engage with its customers and continuously improve the ownership experience.
The mobile app comes with a list of features related to both sales and aftersales, and this includes service offers, owner rewards, educational videos and tips event updates, and 24-hours’ roadside assistance – all at the touch of a button. The Volkswagen Cares mobile app is available on both IOS and Android can be downloaded on the App Store and Google Play.
Non-Volkswagen owners are also invited to download the mobile app to access offers, Volkswagen video content, and receive Volkswagen event updates via push notifications. Speaking at the launch, Erik mentioned that Volkswagen Cares is more than just a loyalty program. “Volkswagen Cares applies on all levels, be it to our colleagues, dealer partners and our other stakeholders. And more importantly, it is about how we interact, engage and serve our customers better.”
“Volkswagen is better experienced than explained, and this mobile app was conceptualized with this thought in mind. This mobile app not only makes our services more accessible to our customers, it is also a way for us to appreciate and connect with our loyal customers.” Erik Winter.
Volkswagen Care Plus (VCP)
An integral part of Volkswagen Cares is Volkswagen Care Plus (VCP), an exclusive program for owners with a vehicle 5-years and older. With a one-time payment of only RM138, VCP member privileges include three 20% service discounts vouchers, 2-year extension of Volkswagen’s Roadside Assistance, and a RM100 merchandise voucher, which can be viewed and managed within the mobile app. Interested customers can sign up at any authorized Volkswagen dealer to make payment before receiving their membership card.
More on the VW “JOIN” Family of Cars…
Polo ‘JOIN’
Priced at RM81,990*
Available colours: Candy White, Carbon Steel Grey, Flash Red and Reflex Silver.
The Polo is small but tough and is perfect for city driving. The Polo ‘JOIN’ comes with added accessories such as side scuff plates, trunk garnish, rear spoiler in black, side mouldings, leather seats and VW Tint worth RM7,000.
Equipped with a 1.6l 105PS petrol injection 16-Valve Multi Point Injection (MPI) engine and a 6-speed automatic transmission with Tiptronic with sport mode, the Polo 1.6l comes with a maximum torque of 153Nm available at a low 3800rpm. The Polo 1.6l is equipped with the new RCD 340G head unit which offers a wide range of connectivity options such as USB and iPod interface, AUX-IN support, SD card slot, Bluetooth and App-Connect (CarPlay, Android Auto and Mirrorlink).
Vento Comfortline and Highline ‘JOIN’
Priced at RM91,690* and RM98,490*
Available colours:
Candy White and Carbon Steel Grey (Vento Comfortline)
Carbon Steel Grey and Deep Black (Vento Highline)
When it comes to looks, the Vento embodies the Volkswagen design DNA that perfectly balances form and functionality. Both Vento variants is offered with ‘JOIN’ accessories, which includes trunk garnish, rear spoiler, side mouldings, side scuff plates, leather seats and VW Tint worth RM7,000.
The Vento Highline is powered with the award-winning 1.2l turbocharged direct injection TSI engine with an output of 105PS. Paired with a 7-speed automatic transmission DSG (with sport mode) and a maximum torque of 175Nm, between 1,550 – 4,100 rpm, the Vento is the sedan with the highest torque in its class.
The Vento Comfortline comes with a 1.6l 105PS Multi Point Injection (MPI) and a 6-speed automatic transmission gearbox with Tiptronic function. Maximum torque is 153Nm at 3,800rpm, and fuel consumption is 6.5l per 100km.
Tiguan Highline ‘JOIN’
Priced at RM175,990*
Available Colours: Deep Black, Pure White and Tungsten Silver.
The Tiguan is Volkswagen’s most successful SUV with over 2.8 million units sold globally. The Tiguan JOIN comes with additional front design element, rear spoiler, trunk garnish, chrome exhaust tip, load lip protector, footboards and VW Tint worth RM10,000.
The Tiguan combines a 1.4l turbocharged direct injection TSI engine with a 6-speed direct shift gearbox (DSG) with sport mode to give an impressive output of 150PS and a torque of 250Nm between 1,500 to 3,500rpm. It boasts an impressive acceleration of 8.9 seconds from 0 to 100kph.
Passat Comfortline ‘JOIN’
Priced at RM188,690*
Available Colours: Deep Black, Manganese Grey, Pure White and Reflex Silver.
Volkswagen’s flagship model, the Passat, features a superior design, economical engines and state-of-the-art technologies. The Comfortline JOIN variant comes with aluminium sport pedals, side scuff plates, new 18” Marseille alloy wheels and VW Tint worth RM 12,000.
The Passat Comfortline is powered with a 1.8l turbocharged TSI engine, and paired with a 7-speed direct shift gearbox (DSG)with sport mode to give an impressive output of 180PS and a torque of 250Nm between 1,250 to 5,000rpm.
All JOIN models are also offered with VPCM’s Price Protection Scheme (PPS), which is also still applicable for Volkswagen cars registered before the 30th of November 2018 and while stocks last. All Volkswagen models come with 3-years free maintenance, 5-years manufacturer’s warranty and 5-years roadside assistance.
For more information, visit www.volkswagen.com.my
