Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia welcomed over 3,000 visitors to its first experiential Ford Pop-Up store for the Ford Ranger. The Ford Pop-Up store was first introduced in the Klang Valley this July. Since then, the Ford Pop-Up store has travelled up north to Penang and the east coast to Kota Bharu. Customers who attended the Ford Pop-Up store were offered the unique opportunity to be immersed in a Virtual Reality (VR) experience to discover the smart and safe driver-assist technologies that has helped the Ranger set industry benchmarks.
Various fun-filled activities were also offered to participants with chances to walk away with exclusive Ford merchandise. “We are extremely pleased with the public’s positive reception of our first Ford Pop-Up store. By leveraging contemporary retail marketing concepts and modern technologies like VR, we hope to continue creating unique experiences to bring the Ford brand closer to consumers while introducing our vehicles to more new-to-Ford customers in Malaysia,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion (below).
A participant from the roadshow commented that, “The Ford-Pop Up store was beyond the usual consumer roadshow, but was also a place where I was also able to meet other Ford enthusiasts. It had various activities to not only entertain adults but was also fun for my children. I liked how the immersive Virtual Reality experience was able to show me how the Ranger’s safety features can assist me in a possible collision.”
The Ford Pop-Up store is still on tour and is scheduled to make its fourth stop at Setia City Convention Centre, Setia Alam from 10 until 12 August. It is open to public from 10am to 10pm daily and sales consultants will be present to assist with all inquiries, registration and purchase processes for interested customers. The schedule of the Ford Pop-Up store is as follows:
| Dates | Locations |
| 10 – 12 August 2018 | Setia City Convention Centre – Lot B Car Park, Setia Alam |
| 23 – 25 August 2018 | Sutera Mall, Johor Bahru |
| 6 – 8 September 2018 | Aman Sentral, Alor Setar, Kedah |
Customers at the Ford Pop-Up store can also take advantage of the current ‘Seize the Deal’ campaign which offers additional rebates of up to 10 percent on top of the six percent GST savings on the Ford Ranger, for total savings of RM19,830. The ‘Seize the Deal’ campaign is also valid for the Ford Fiesta and Mustang models, offering rebates of up to 17 percent and incredible total savings of up to RM113,000 and will run until 31 August 2018.
For the latest updates on the Ford Pop-Up store or more information on Ford, visit SDAC’s multilingual website (www.sdacford.com.my), which also features a chatbot that is now available in three languages – English, Bahasa Malaysia and Simplified Chinese – to provide a better customer engagement experience.
