BMW X7 iPerformance Premiered In Malaysia! [+Video]

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BMW X7 iPerformance Premiered In Malaysia! [+Video]

BMW Group Malaysia has unveiled the BMW Concept X7 iPerformance, a new icon that exemplifies the brand’s new definition of visionary mobility and progressive luxury, for the first time not only in Malaysia, but in South East Asia as well. It’s a crossover of sorts, a combination of sporty SUV and practical MPV, the X7 can accommodate six adults in its cabin.

Harald Hoelzl, Managing Director and CEO of BMW Group Malaysia said, “Luxury has a whole new meaning. At BMW, we understand this as the ability to have time for you, for other people, and for other things. Luxury is the ability to define an experience. This new luxury was first unveiled at the BMW Luxury Excellence Pavilion through the BMW Concept 8 Series early this year. Now, we are proud to once again share this vision of progressive luxury through the BMW Concept X7 iPerformance.”

Have a closer look at the X7 Concept in this video from CAR TV:

https://www.youtube.com/watch?v=wJyWtat3kQo

The BMW Concept X7 iPerformance is welcomed by the success of BMW Group Malaysia in the first half of 2018. With a delivery of over 6,400 vehicles to new BMW, MINI and BMW Motorrad owners, it recorded an impressive 11% of growth compared to the same period last year. BMW charted an 11% increase having delivered over 5,300 cars to new BMW owners in the first half of 2018 compared to the first half of last year. Likewise, MINI grew significantly by 18% with a delivery of over 550 MINIs. BMW Motorrad also enjoyed a rise of 8% with over 540 new owners.

The success in Malaysia echoes that of the BMW Group worldwide which saw a 35th consecutive quarter of sales growth with its best-ever first-half-year sales with a total of 1,242,507 BMW, MINI and Rolls-Royce vehicles delivered to customers. Additionally, year-to-date deliveries of electrified BMW and MINI vehicles totalled 60,660, confirming the BMW Group’s position as a leading global provider of premium electrified mobility.

Locally, BMW Group Malaysia’s portfolio of Plug-In Hybrid deliveries in Malaysia now accounts for more than half of the total vehicle deliveries at 56% with over 3,200 new owners. It is well on its way to shaping mobility of the future here in Malaysia, from the executive segment right up to the luxury segment with the BMW 7 Series.

“The progressive take on luxury is closely linked to the number 7 in the BMW model scheme. The BMW 7 Series luxury saloon has served as a paragon of exclusive driving pleasure for over 40 years now. Game-changing innovations, benchmarking comfort and contemporary design and dynamics mark out its progressive character in the current family of luxury BMWs. Taking it a level higher is the BMW Concept X7 iPerformance which introduces the BMW Sports Activity Vehicle DNA into the luxury segment,” Harald (above) added.

For the FULL details on the BMW X7 click to download this: BMW X7 iPerformance

Editor Info

Chris Wee

Chris Wee has been in the motoring journalism scene since the early 90's, cutting his teeth with publications such as Highway Malaysia, Asian Auto, Auto International, and later on as Editor of Asean Autocar and Malaysian EVO, for which he was its Managing Editor for 7-years, He's also been with NST Cars, Bikes & Trucks, and started his on-line motoring career with Autofreaks.com. Piston.my may be his last stop in a motoring journalism career that spans more than two decades.