The ever-popular Ford Ranger pickup truck achieved a strong first quarter in Malaysia with retail sales increasing over 9% from the previous year to 1,451 vehicles. The healthy first quarter performance helped Ranger increase its share of the pickup segment to 15.3%, a gain of 1.3 percentage points from the first quarter of last year.

“The ‘Built Ford Tough’ Ranger is continuing to attract a wide range of loyal customers across the country,” said Truong Kim Phong, managing director, Asia Pacific Emerging Markets, Ford Motor Company. Ranger continues to be Ford’s best-selling nameplate in Malaysia and one of the best-selling pickups in the market as strong demand has continued across the entire model line.

“Ranger’s bold design and its unmatched versatility, safety and capability is really helping drive its popularity in Malaysia,” said Syed Ahmad Muzri Syed Faiz, managing director, Sime Darby Auto Connexion.

The Ranger is available in Malaysia in 10 variants – including the Ranger Wildtrak, Ranger FX4, XLT, XL and Standard variants – allowing it to complement a wide-range of customer’s work and lifestyles. Recently, SDAC launched the much-anticipated and very much asked-for Ranger Wildtrak 2.2, which you can read about here.

“We are confident that the Ranger will continue to drive our momentum in Malaysia. We also plan to introduce more global Ford vehicles, as well as continue to enhance our customer and ownership experience, including the ongoing expansion of our dealer network,” added Muzri. (So when is the Ranger Raptor [below] coming in then eh? Hurry, hurry! – Ed.)

See more of the incredible Ranger Raptor during its unveiling at BIMS 2018 here.

To support Ford’s fast-growing customer base in Malaysia, Ford and SDAC continue to expand the nationwide dealership network both in Peninsular Malaysia and East Malaysia. Recently, Ford and SDAC announced the opening of a new Ford dealer facility in East Malaysia, Sime Darby Auto Connexion (Kuching). Read about that here.