Mercedes-Benz Hap Seng Star Opens New Puchong South Autohaus

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Mercedes-Benz Hap Seng Star Opens New Puchong South Autohaus

Mercedes-Benz Malaysia together with authorised dealer, Hap Seng Star Sdn Bhd, recently launched the Mercedes-Benz Hap Seng Star Puchong South Autohaus. To-date, Hap Seng has invested a total of RM250 million in expanding its customer touchpoints nationwide, with an investment of RM6 million for the Hap Seng Star Puchong South Autohaus alone.

(From Left): Hap Seng Consolidated Berhad, Group Chief Operating Officer and Hap Seng Star Chief Executive, Mr Harald Behrend and Mercedes-Benz Malaysia, President and CEO, Dr Claus Weidner.

Part of a highly successful on-going partnership between principal and authorised dealer partner, Hap Seng Star Puchong South Autohaus is strategically located next to the Damansara-Puchong Highway (LDP – Puchong Barat Toll Plaza), providing easy access to customers residing in and around Puchong, USJ and Putrajaya.

Speaking at the official launch, Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner, (above, right) said, “We are constantly looking to expand our dealer network, both in terms of coverage and to ensure that we are in the most advantageous locations to better serve our customers. It gives us great pleasure to congratulate Hap Seng Star on the launch of Mercedes-Benz Hap Seng Star Puchong South Autohaus and wish the team all the success in both sales and after sales. We will continue enhancing our customer touchpoints nationwide while investing in developing key areas including talent, technology, production and services, as we remain focused on providing our customers with the Best Products and the Best Customer Experience.”

With a built-up area of 21,577 sq ft, the Mercedes-Benz Hap Seng Star Puchong South Autohaus conforms to the Mercedes-Benz Presentation System II (MPS II) Autohaus concept, the global autohaus benchmark of customer experience, complete with the latest Mercedes-Benz Corporate Identity (CI).

“With the launch of this Hap Seng Star Puchong South Autohaus, we are proud to announce our 10th authorised Mercedes-Benz dealership in Malaysia. While this is a significant milestone in our history as a passionate dealer of Mercedes-Benz vehicles, we continue to reaffirm our commitment to deliver the highest standards of customer service to those who are part of the Hap Seng Star customer family,” said Hap Seng Consolidated Berhad, Group Chief Operating Officer and Hap Seng Star Sdn Bhd, Chief Executive, Harald Behrend (above, 4th from left).

More on HSS Puchong South…

Hap Seng Star Puchong South Autohaus has a total display capacity of eight Mercedes-Benz vehicles; and although an interim facility, the Autohaus is a full-fledged 3S centre equipped with 12 work bays, capable of servicing up to approximately 500 vehicles a month, providing general and specialised repair solutions.

To provide greater customer care and convenience, the 27 member team at Hap Seng Star Puchong South Autohaus offers a complete one-stop solution in sales, financial and after sales services. This includes tailored service when intending to purchase a Mercedes-Benz, personalised one-on-one interaction with a Service Advisor on necessary vehicle maintenance and repair, and financial services from Mercedes-Benz Services Malaysia, thus completing the customer’s journey in purchasing and owning a prized Mercedes-Benz vehicle.

All technicians at the Authohaus are Mercedes-Benz certified and able to provide exceptional repair works with state-of-the art specialised Mercedes-Benz equipment and tools. The new Autohaus also offers customers specialised maintenance and 24 hour roadside assistance.

Customers can also opt for Service Differentiation – an exclusive range of personalised services tailored to customers’ individual needs that offers flexibility and convenience which includes premium express service, door-to-door service or merely drop and go their Mercedes-Benz vehicle at the autohaus.

Placing greater emphasis on customer comfort and individuality, the Mercedes-Benz Hap Seng Star Puchong South Autohaus is equipped with a private Star Lounge and Mercedes-Benz lifestyle products are available for sale to all fans of the brand.

Currently, Hap Seng Star operates in Jalan Sultan Ismail, Kinrara, Jalan Ipoh, Balakong, Bukit Tinggi, Iskandar Johor and the latest in Puchong South. In East Malaysia, Hap Seng Star is present in Kuching, Miri and Kota Kinabalu.

The Hap Seng Star Puchong South Autohaus brings the total number of Mercedes-Benz Malaysia dedicated nationwide dealerships to 34 Autohauses, all delivering the Best Products and the Best Customer Experience throughout customers’ entire journey. This further fortifies the German marque’s position as the largest and leading premium automotive dealer network in the country.

The Mercedes-Benz Hap Seng Star Puchong South Autohaus is located at Lot 14225, KM3.8, Lebuhraya Damansara-Puchong, 47100, Puchong. For more info, call +603 – 8051 5616.

Editor Info

Chris Wee

Chris Wee has been in the motoring journalism scene since the early 90's, cutting his teeth with publications such as Highway Malaysia, Asian Auto, Auto International, and later on as Editor of Asean Autocar and Malaysian EVO, for which he was its Managing Editor for 7-years, He's also been with NST Cars, Bikes & Trucks, and started his on-line motoring career with Autofreaks.com. Piston.my may be his last stop in a motoring journalism career that spans more than two decades.