BMW Group Malaysia Introduces the BMW Group "Loyalty+" Mobile App

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BMW Group Malaysia Introduces the BMW Group “Loyalty+” Mobile App

BMW Group Malaysia has introduced the BMW Group Loyalty+ Mobile App, a loyalty mobile application for BMW White Card, MINI Black Card and BMW Excellence Club members to access their privileges on the go. Further enhancing the premium automaker’s customer service experience, the new mobile device loyalty application enables an easier and seamless integration of e-payment, financing services and access to luxury and one of a kind events and experiences.

Mr. Harald Hoelzl, Managing Director and CEO of BMW Group Malaysia (above) said, “As of this year, there are approximately 20.96 million smartphone and mobile device users throughout Malaysia. Our customers make up a good portion of this statistic, and they lead a lifestyle that requires them to have information at their fingertips whenever they need it. With the new BMW Group Loyalty+ Mobile app, we are looking to further digitalise our products, services and touch points so that we can create a seamless application to engage with all our customers. We are after all, the leaders in digitalisation in the premium automotive industry.”

As part of BMW Group Malaysia’s premium ownership experience, BMW, MINI and BMW Motorrad owners will now have complete access to all the features their BMW White Card, MINI Black Card and BMW Excellence Club provides within the app. Upon signing in into the app, customers have access to a landing page, with the options to peruse and act on the menu content. There are several functions customers can engage with on the app; such as accessing their loyalty cards and use the QR scanning technology to gain remote access without the need of their loyalty card. The app will also allow for the latest updates on customer privileges and events to be delivered directly to their phone.

Additionally, financing information can be managed quickly and easily through the app and here, customers get a quick access to their contract overview, with an intuitive e-payment interface for more convenient transactions courtesy of BMW Group Financial Services Malaysia.

The BMW Group Loyalty+ Mobile App also includes a dealer locator function where a dealership map is accessible with the swipe on the screen. Customers can also explore new updates and news on the latest vehicle models from the BMW Group. The BMW Group Loyalty+ Mobile App is now available on Apple App Store and Google Play Store.

The BMW Group Malaysia Premium Ownership experience includes:

BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Program.
MINI 4 Years Unlimited Mileage Warranty with Free Scheduled Service.
BMW 2-Year/ 24 Month Tyre Warranty Program for its Run Flat Tyre offering and services.
Ultimate Protection Program+ (UPP+) courtesy of BMW Financial Services Malaysia and underwritten by Allianz General Insurance Company (Malaysia) Bhd.
BMW Roadside Assistance and Accident Hotline.
The BMW Group Loyalty+ Mobile App – BMW White Card, MINI Black Card and BMW Excellence Club membership program.
BMW and MINI Service Online.

Editor Info

Chris Wee

Chris Wee has been in the motoring journalism scene since the early 90's, cutting his teeth with publications such as Highway Malaysia, Asian Auto, Auto International, and later on as Editor of Asean Autocar and Malaysian EVO, for which he was its Managing Editor for 7-years, He's also been with NST Cars, Bikes & Trucks, and started his on-line motoring career with Autofreaks.com. Piston.my may be his last stop in a motoring journalism career that spans more than two decades.